The 1985 rap hit recorded by the players of the Chicago Bears known as the “Super Bowl Shuffle” instantly became a mainstream phenomenon. The single sold more than 500,000 copies and reached No. 41 on the US Billboard Hot 100.
The Bears finished with a 15–1 record for the 1985 season. Randy Weigand, a die-hard Bears fan and music lover, had the idea to write, produce, and choreograph a rap song for the Chicago Bears. Weigand's girlfriend, cheerleader Courtney Larson, introduced them to Willie Gault who put them in touch with other Bears players and the “Super Bowl Shuffle” was born. The lyrics related to each player and his craft on the field, and fame in the community.
“The Super Bowl Shuffle” fell in line with the Bears high-media attention as they completed their one-loss regular season. The Bears dominated their playoff opponents including the New England Patriots in the Super Bowl, 46–10.
The 1985 Chicago Bears were the first sports team to have their own rap video. The song was nominated for a Grammy Award in 1985 for Best R&B Performance by a Duo or Group, eventually losing to "Kiss" by Prince. The 20th Anniversary DVD was released in 2004, including the making of the video, outtakes, and the music video itself. Julia Meyer has kept the copyright to the video. Over $300,000 in profits from the song and music video was donated to the Chicago Community Trust to help needy families in Chicago with clothing, shelter, and food. This was consistent with Walter Payton's rap lyrics in the song: "Now we're not doing this because we're greedy, the Bears are doing it to feed the needy." In 2014, six of the performers: Richard Dent, Jim McMahon, Otis Wilson, Willie Gault, Mike Richardson and Steve Fuller, sued Julia Meyer and Renaissance Marketing Corporation, who licenses the song, stating the proceeds from the song should benefit charities; the six players' attorney stated, "Among other things, the plaintiffs seek that a constructive trust be established for charitable purposes that they select in order to continue the Super Bowl Shuffle’s charitable objective."